Privacy Policy

At [BRAND NAME], we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit [WEBSITE URL], create an account, place an order, contact us, subscribe to marketing communications or otherwise interact with our business.

We process personal information in accordance with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (“POPIA”).

1. Business Information

For purposes of this Privacy Policy, the business responsible for processing your personal information is:

Legal business name: [LEGAL BUSINESS NAME]
Trading name: [BRAND NAME]
Registration number: [COMPANY REGISTRATION NUMBER]
Country: South Africa
Physical address: [BUSINESS ADDRESS]
Email: [PRIVACY / CONTACT EMAIL]
Telephone / WhatsApp: [PHONE NUMBER]
Website: [WEBSITE URL]

2. What Is Personal Information?

Personal information is information that identifies you or can reasonably be linked to you.

This may include information such as:

• Your name
• Email address
• Telephone number
• Physical address
• Billing address
• Delivery address
• Account information
• Order history
• Payment-related information
• IP address
• Device information
• Online activity
• Communications with us

3. Information We Collect

Depending on how you interact with our website and business, we may collect different types of information.

4. Personal and Contact Information

We may collect:

• First name
• Last name
• Email address
• Telephone number
• Billing address
• Shipping address
• Province
• City
• Postal code
• Country

This information may be collected when you:

• Create an account
• Place an order
• Contact us
• Request a return or exchange
• Subscribe to communications

5. Account Information

If you create an account on our website, we may collect:

• Name
• Email address
• Username
• Saved addresses
• Order history
• Account preferences
• Password-related authentication information

Passwords are managed through the security systems used by our website and are not intended to be available to us in plain text.

6. Order Information

When you place an order, we may collect and process:

• Products purchased
• Sizes selected
• Colours selected
• Product variations
• Quantity
• Order value
• Billing information
• Delivery information
• Shipping method
• Payment status
• Order status
• Customer notes
• Return information
• Exchange information
• Refund information

We use this information primarily to process and fulfil your order.

7. Payment Information

Payments may be processed through third-party payment providers.

Depending on the payment method used, the payment provider may process information such as:

• Card information
• Bank information
• Transaction details
• Payment authentication information

Where payment information is entered directly into a third-party payment provider’s secure system, we do not ordinarily receive or store your complete payment-card information.

We may receive transaction information such as:

• Payment status
• Transaction reference
• Payment method
• Amount paid
• Refund information

8. Technical and Device Information

When you visit our website, certain information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Screen size
• Referring website
• Pages visited
• Time spent on pages
• General interaction with the website
• Approximate geographic information
• Cookie identifiers

This information may be used to maintain, secure and improve the website.

9. Communications With Us

We may retain information that you provide when communicating with us through:

• Email
• Contact forms
• WhatsApp
• Social media
• Customer-support channels
• Returns requests
• Exchange requests
• Product enquiries
• Order-related communications

This may include the content of your message and information necessary to respond to your request.

10. Product Reviews

If product reviews are enabled, we may collect:

• Your name or display name
• Email address
• Review content
• Rating
• Product purchased
• Technical information used for spam prevention

Reviews may be displayed publicly on the website depending on the functionality used.

We will not intentionally display your private contact information as part of a public product review.

11. How We Collect Personal Information

We may collect information:

• Directly from you
• When you create an account
• When you place an order
• When you subscribe to our newsletter
• When you contact us
• When you complete a form
• When you request a return or exchange
• Automatically through our website
• Through cookies
• Through payment providers
• Through courier companies
• Through analytics services
• Through authorised third-party services

12. Why We Process Your Information

We may process personal information where necessary to:

• Fulfil an order
• Provide a requested service
• Manage our relationship with you
• Comply with legal obligations
• Protect legitimate business interests
• Maintain website security
• Prevent fraud
• Communicate with you
• Improve our services
• Send marketing communications where legally permitted
• Respond to requests or complaints

Where consent is required, we will rely on consent for the relevant processing activity.

13. Processing Orders

We may use your personal information to:

• Receive your order
• Verify order information
• Process payment
• Confirm payment
• Prepare your order
• Arrange delivery
• Communicate order updates
• Provide courier tracking
• Respond to order queries
• Process cancellations
• Process returns
• Process exchanges
• Process refunds

Without certain personal information, we may be unable to complete your order.

14. Customer Service

We may use your information to:

• Answer questions
• Provide sizing assistance
• Respond to product enquiries
• Assist with orders
• Resolve delivery problems
• Handle complaints
• Process returns and exchanges
• Provide technical assistance relating to customer accounts

15. Customer Accounts

If you create an account, we may use your information to:

• Create and maintain your profile
• Display previous orders
• Save addresses
• Remember preferences
• Enable account login
• Process future purchases more efficiently
• Allow you to manage account information

16. Fraud Prevention and Security

We may process information where reasonably necessary to:

• Detect fraudulent transactions
• Prevent unauthorised account access
• Protect customer information
• Secure our website
• Investigate suspicious activity
• Prevent misuse of payment systems
• Enforce our Terms and Conditions

17. Website Improvement and Analytics

We may analyse website activity to understand:

• Which pages customers visit
• Which products are viewed
• How visitors navigate the website
• Which devices are used
• How visitors arrive at the website
• Where technical problems occur
• How the website can be improved

Analytics information may be aggregated or anonymised where appropriate.

18. Marketing Communications

Where permitted by law, we may use your information to send communications relating to:

• New products
• Product drops
• Promotions
• Special offers
• Match-day collections
• Brand updates
• Events
• News
• Relevant marketing content

You may unsubscribe from marketing communications at any time.

19. Unsubscribing From Marketing

You can unsubscribe by:

• Clicking the unsubscribe link contained in marketing emails
• Contacting us at [EMAIL ADDRESS]

Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to:

• Orders
• Payments
• Deliveries
• Returns
• Refunds
• Customer accounts
• Security
• Customer-service requests

20. Cookies

Our website may use cookies and similar technologies.

Cookies are small files or identifiers used by websites to remember information about visitors and their activity.

Cookies may help us:

• Keep products in your cart
• Remember account sessions
• Remember customer preferences
• Process checkout
• Improve website functionality
• Maintain website security
• Measure website traffic
• Understand website usage
• Support marketing functionality

21. Essential Cookies

Some cookies may be necessary for the website to function correctly.

These may support:

• Shopping cart functionality
• Checkout
• Customer login
• Account security
• Session management
• Fraud prevention
• Website preferences

Disabling these cookies may affect your ability to use certain website features.

22. Analytics Cookies

Where used, analytics technologies may help us understand:

• Visitor numbers
• Popular pages
• Website traffic sources
• Customer journeys
• Website performance
• Device types
• General website usage

Examples may include services such as Google Analytics.

[REMOVE OR UPDATE THIS SECTION IF GOOGLE ANALYTICS IS NOT USED.]

23. Advertising and Marketing Cookies

If we use advertising platforms, marketing cookies or similar technologies may help us:

• Measure advertising performance
• Understand campaign effectiveness
• Show relevant advertising
• Build advertising audiences

Possible platforms may include:

• Meta
• Google
• TikTok
• Other advertising providers

[REMOVE ANY SERVICES THAT ARE NOT ACTUALLY USED.]

24. Managing Cookies

Where applicable, you may manage non-essential cookies through:

• Our cookie consent tool
• Your browser settings
• Relevant third-party privacy controls

Blocking certain cookies may affect website functionality.

25. WooCommerce

Our online store is powered by WooCommerce.

WooCommerce functionality may require us to process information relating to:

• Customer accounts
• Shopping carts
• Orders
• Billing details
• Delivery details
• Product purchases
• Customer notes
• Order statuses
• Transaction references
• Refunds

This information is stored within or processed through our WordPress/WooCommerce environment and supporting services.

26. WordPress

Our website operates using WordPress.

Depending on the website configuration, WordPress may process information necessary for:

• Customer accounts
• Website administration
• Forms
• Security
• Comments
• User authentication
• Website functionality

27. Payment Providers

We may share information necessary to process your transaction with payment providers.

Information shared may include:

• Name
• Email
• Billing information
• Order amount
• Transaction reference
• Order information

Payment providers operate under their own terms, security standards and privacy practices.

Our actual payment provider before launch will be:

[PAYMENT PROVIDER]

28. Courier and Delivery Providers

Where your order must be delivered, we may share relevant information with our courier or delivery provider.

This may include:

• Your name
• Delivery address
• Telephone number
• Email address
• Delivery instructions
• Order or tracking reference

We will generally only provide information reasonably necessary to complete the delivery.

29. Website Hosting

Our website may be hosted by a third-party hosting provider.

The hosting provider may process technical data as part of:

• Hosting the website
• Maintaining server logs
• Security monitoring
• Backups
• Website performance

Our hosting provider is:

[HOSTING PROVIDER]

30. Email Services

We may use third-party providers to send:

• Order emails
• Password-reset emails
• Account notifications
• Customer-service messages
• Newsletters
• Marketing campaigns

Providers should be updated here once confirmed.

Transactional email provider: [PROVIDER]
Marketing/newsletter provider: [PROVIDER]

31. Analytics Providers

We may use analytics services such as:

[GOOGLE ANALYTICS / OTHER PROVIDER]

These services may process technical information about website usage.

We will configure analytics and cookie consent in accordance with applicable requirements.

32. Social Media

Our website may link to or integrate with social-media platforms such as:

• Instagram
• Facebook
• TikTok
• Pinterest
• Other social networks

If you interact with these platforms, your information may also be processed according to the privacy policies of the relevant platform.

33. WhatsApp

If you contact us through WhatsApp, the information you send may be processed by both:

• [BRAND NAME]
• WhatsApp / its relevant service provider

Please avoid sending sensitive payment information such as complete bank-card details through WhatsApp.

34. Other Service Providers

We may use trusted third parties for services including:

• Website hosting
• Website maintenance
• Backups
• Cybersecurity
• Payment processing
• Courier services
• Email delivery
• Marketing
• Analytics
• Customer support
• Fraud prevention
• Cloud infrastructure

These providers may process information only to the extent necessary for the services they provide, subject to their legal and contractual obligations.

35. Disclosure Required by Law

We may disclose personal information where reasonably required to:

• Comply with applicable law
• Respond to lawful legal processes
• Cooperate with regulators
• Respond to court orders
• Prevent fraud
• Protect our rights
• Protect customers
• Investigate unlawful activity

36. Sale or Restructuring of the Business

If [BRAND NAME] or the business operating it is:

• Sold
• Merged
• Restructured
• Acquired
• Transferred

personal information may form part of the transferred business assets where legally permitted.

Any new responsible party would remain subject to applicable data-protection obligations.

37. International Data Transfers

Some technology providers used by our business may store or process information outside South Africa.

This may apply to services such as:

• Website hosting
• Cloud storage
• Analytics
• Payment processing
• Marketing platforms
• Email providers
• Security services

Where personal information is transferred internationally, we will take reasonable steps to ensure that such transfers comply with applicable requirements under POPIA.

38. How We Protect Your Information

We take reasonable technical and organisational measures designed to protect personal information against:

• Loss
• Theft
• Misuse
• Unauthorised access
• Unauthorised disclosure
• Destruction
• Alteration
• Cyberattacks

Security measures may include:

• SSL/HTTPS encryption
• Secure hosting
• Strong passwords
• Access controls
• Two-factor authentication
• Software updates
• Security monitoring
• Backups
• Restricted administrator access
• Website firewalls
• Malware monitoring

No online service can guarantee absolute security.

39. Staff Access

Access to customer information should be limited to people who reasonably require it to perform their responsibilities.

Depending on their role, employees may require access to information necessary for:

• Processing orders
• Updating order statuses
• Packing orders
• Arranging delivery
• Responding to customer queries
• Processing returns

Staff should not have access to information beyond what is reasonably necessary for their duties.

40. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by law.

Information may be retained for purposes including:

• Order processing
• Customer support
• Accounting
• Tax records
• Fraud prevention
• Dispute resolution
• Legal compliance
• Warranty claims
• Returns and refunds

41. WooCommerce Order Records

WooCommerce may retain order records containing:

• Customer name
• Email
• Addresses
• Products purchased
• Transaction information
• Order notes
• Order status

Retention periods will be configured according to the operational and legal needs of the business.

42. Account Information

Information associated with an active customer account may be retained while the account remains active.

Where legally permitted and technically possible, customers may request deletion of account information that is no longer required.

Certain transaction records may need to be retained despite account deletion.

43. Deletion and De-Identification

Where personal information is no longer required and there is no lawful reason to retain it, we may:

• Delete it
• Destroy it
• Anonymise it
• De-identify it

44. Your Privacy Rights

Subject to applicable South African law, you may have the right to:

• Ask whether we hold personal information about you
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion or destruction where appropriate
• Object to certain processing
• Object to direct marketing
• Withdraw consent where applicable
• Request information about how your information is used
• Lodge a complaint with the Information Regulator

45. Accessing Your Personal Information

You may contact us to ask whether we hold personal information about you.

Where permitted by law, you may request access to relevant personal information.

We may need to verify your identity before providing information.

Contact:

[PRIVACY EMAIL ADDRESS]

46. Correcting Your Information

If your personal information is incorrect, incomplete or outdated, you may request that it be corrected.

Customer-account information may also be editable directly through the My Account section of the website.

47. Requesting Deletion

You may request deletion or destruction of personal information where legally appropriate.

We may not be able to delete information that we are legally required or reasonably permitted to retain.

For example, certain transaction records may need to be retained for:

• Tax
• Accounting
• Fraud prevention
• Legal claims
• Compliance obligations

48. Objecting to Processing

Where permitted under POPIA, you may object to certain processing of your personal information.

Requests can be submitted to:

[PRIVACY EMAIL ADDRESS]

49. Withdrawing Consent

Where we rely specifically on your consent to process information, you may withdraw that consent.

Withdrawal does not necessarily affect processing that occurred lawfully before consent was withdrawn.

50. Direct Marketing Rights

You may object to or unsubscribe from direct marketing at any time.

We will provide an appropriate unsubscribe option in electronic marketing communications where required.

51. Complaints

If you have concerns about how we process your personal information, please contact us first at:

[PRIVACY EMAIL ADDRESS]

Please provide enough information for us to investigate the matter.

52. Information Regulator

You may also have the right to lodge a complaint with the Information Regulator of South Africa.

Before launch, insert the regulator’s current official contact information or provide a link to the Information Regulator’s website.

53. Children’s Personal Information

Our online store is not primarily directed at children.

We do not intentionally collect unnecessary personal information relating to children.

Where personal information relating to a child is processed, we will do so only where legally permitted.

54. Third-Party Websites

Our website may contain links to:

• Social-media platforms
• Payment providers
• Courier tracking websites
• Partner websites
• Other external services

We do not control those third-party websites.

Their collection and use of personal information is governed by their own privacy policies.

55. External Applications and Plugins

Our WordPress/WooCommerce website may use third-party plugins to provide functionality.

These may include:

• Payment processing
• Forms
• Security
• Analytics
• Email
• Shipping
• Backups
• Marketing
• Product functionality

Plugins should be reviewed before launch to determine whether they collect, store or share customer information.

56. Data Breaches

If we become aware of a security compromise involving personal information, we will investigate the incident and take reasonable steps to:

• Limit further exposure
• Secure affected systems
• Determine what information was affected
• Take corrective action
• Make any notifications required by applicable law

57. Automated Decision-Making

We do not intentionally make significant decisions about customers solely through automated processing unless this is necessary for a legitimate service, such as fraud detection or payment verification, and is handled in accordance with applicable law.

58. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be made because of:

• Changes to our business
• New website functionality
• New service providers
• Changes to legal requirements
• Changes to the information we process

The latest version will be published on this page.

59. Effective Date

This Privacy Policy is effective from:

[DATE]

Customers should review the latest version whenever significant changes are announced.

60. Contact Us

For questions about this Privacy Policy or the processing of your personal information, contact:

[BRAND NAME]
Legal entity: [LEGAL BUSINESS NAME]
Registration number: [REGISTRATION NUMBER]
Physical address: [BUSINESS ADDRESS]
Email: [PRIVACY EMAIL]
Telephone / WhatsApp: [PHONE NUMBER]
Website: [WEBSITE URL]